DELHI TOURISM / BRANDING + COMMUNICATION DESIGN
CREATIVE CONCEPT / A NEW LOVE SHAPED DELHI
In the manner of the iconic I LOVE NEW YORK, here’s a rendition for Delhi. Using heavily bilingual fonts that mingle and merge to give Delhi, that characteristic tough love that the city shows. The idea was to create not a phrase but a shape that would instantly signal out the message, embedding the Dil (heart) of Dilli right in the middle of it all. An open gift to Delhi Tourism from an unrequited lover.
ANIMATION SEQUENCE / BRANDING
THE JOURNEY / BRANDING
COMMUNICATION DESIGN / PRINT
COMMUNICATION DESIGN / OUT-OF-HOME
COMMUNICATION DESIGN / WEBSITE