Honda / COMMUNICATION DESIGN
CREATIVE CONCEPT / OLD CAR FINDS NEW FLAME
Honda Auto Terrace deals in Honda tested pre-owned cars that live up to Honda’s own standards. The idea was to breath fresh fire into a category that feels like a sub optimal option for most people.
A bold direct and provocative campaign for an otherwise value conscious category. The design and aesthetics have an old world charm that harks back to a different era, much like the cars themselves.
COMMUNICATION DESIGN / campaign POSTERS