QUEO EUROPEAN BATH LOUNGES / BRAND CAMPAIGN



CREATIVE CONCEPT / NOTHING LESS WILL DO
Queo represents the best that this culture has offered to the world. The pinnacle of the craft with the detail, the diligence, the intricacy and thinking behind it. This coupled with the design philosophy of minimalism creates a distinct identity for the Queo masterpiece.

The task at hand was to launch their first 360-degree marketing campaign. The objective was to create awareness and showcase Queo’s line of products in a way that establishes its attitude ‘Nothing less will do’ and design language. Right from my idea of staging a bathroom walkout, with celeb Jaqueline Fernandez, that became the core of the digital films, to the crisp black and white tone of photography – the campaign exudes minimalism and elegance at its best.
CAMPAIGN MOODBOARD / SASS AND COMFORT IN THE MOST INTIMATE EVERYDAY
VISUAL JOURNEY / THE CAMPAIGN
I developed these key visuals shown below exclusively for Queo European Bath Lounges. These beautiful composites were created using a unique technique of combining splendid CGI - 3D modeled bathrooms with Jacqueline Fernandez's photo shoot imagery, tastefully shot over a 2-day shoot module in Mumbai by India's leading celebrity photographer, Prasad Naik.
THE MAKING / KEY VISUAL 1
PRINT + Out-of-home KEY VISUAL 1
SHOT BREAKDOWN / THE WALKOUT - DIGITAL FILM 1
THE WALKOUT / DIGITAL FILM 1 
THE MAKING / KEY VISUAL 2
PRINT + Out-of-home KEY VISUAL 2
SHOT BREAKDOWN / GETTING THINGS DONE - DIGITAL FILM 2
GETTING THINGS DONE / DIGITAL FILM 2
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